A communication-human-information processing approach to warning (in)effectiveness

Wogalter, M. S.
Publication Year: 1997

Citation

17. Wogalter, M. S. (1997). A communication-human-information processing approach to warning (in)effectiveness. Proceedings of the 1997 Marketing and Public Policy Conference.

Publication Details

Source
Proceedings of the 1997 Marketing and Public Policy Conference

Publication Type

Conference Papers / Proceedings

Research Topics

Warnings & Risk Communication

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