Alcoholic beverage warnings in magazine and television advertisements

Barlow, T.; Wogalter, M. S.

Citation

51. Barlow, T., & Wogalter, M.S. (1993). Alcoholic beverage warnings in magazine and television advertisements. Journal of Consumer Research, 20, 147-156.

Publication Details

Source: Journal of Consumer Research
Volume: 20
Pages: 147-156

Publication Type

Journal Articles

Research Topics

Warnings & Risk Communication

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51. Barlow, T., & Wogalter, M.S. (1993). Alcoholic beverage warnings in magazine and television advertisements. Journal of Consumer Research, 20, 147-156.

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