Alternative product label designs: Increasing the surface area and print size
Publication Year:
1993
Citation
60. Wogalter, M. S., Forbes, R. M., & Barlow, T. (1993). Alternative product label designs: Increasing the surface area and print size. In Proceedings of Interface 93, 8, 181-186.
Abstract
Twoalternative (tag andwings)labeldesigns were developed to increase the available surfaceareafor information printed on labelsof very small product containers. Thisstudycompares the alternative d~igns to a standard controllabelandalso introduc~ a prlnt·sii.e manipulation. The r~ults showed that both student (n:;:30) andelderly (n:;:30) participants preferred the large-sii.e, large-print alternaUve labels on information•gaining dimensions. Oo theother dimensions, the students preferred the controllabel, whereas the elderlyparticipants consistently preferred the larger·print wingslabels. ImplicaUons for the communication of product hazards are described.
Publication Details
- Source
- Proceedings of Interface 93, 8, 181-186
- Volume
- 8
Publication Type
Conference Papers / Proceedings
Research Topics
Consumer Product Safety