DTC advertising of prescription medications on the WWW: Assessing the communication of risks and benefits

Vigilante, W. J.; Wogalter, M. S.

DTC advertising of prescription medications on the WWW: Assessing the communication of risks and benefits

Vigilante, W. J.
Wogalter, M. S.

Publication Year: 2003

Citation

29. Vigilante, W. J., & Wogalter, M. S. (2003). DTC advertising of prescription medications on the WWW: Assessing the communication of risks and benefits. Prepared for the Public Meeting on Direct-to-Consumer Promotion, U.S. FDA, September 22-23, 2003, PowerPoint slide show. October 1, 2003, URL: http://www.fda.gov/cder/ddmac/P7Vigilante/

Publication Details

Source: Prepared for the Public Meeting on Direct-to-Consumer Promotion, U.S. FDA, September 22-23, 2003, PowerPoint slide show. October 1, 2003, URL: http://www.fda.gov/cder/ddmac/P7Vigilante/

Publication Type

Abstracts & Other

Research Topics

Health & Medical Human Factors

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29. Vigilante, W. J., & Wogalter, M. S. (2003). DTC advertising of prescription medications on the WWW: Assessing the communication of risks and benefits. Prepared for the Public Meeting on Direct-to-Consumer Promotion, U.S. FDA, September 22-23, 2003, PowerPoint slide show. October 1, 2003, URL: http://www.fda.gov/cder/ddmac/P7Vigilante/

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