Gender differences in consumer product hazard perceptions
Publication Year:
1989
Citation
23. Young, S. L., Martin, E. G., & Wogalter, M. S. (1989). Gender differences in consumer product hazard perceptions. Proceedings of Interface 89, 6, 73-78 (Human Factors Society).
Abstract
The present research examined consumer product perceptions as a function of subject gender and product masculinity and femininity. Twenty.five males and 40 females rated 72 products on the dimensions of product masculinity/femininity, hazardousness, frequency of use, confidence in knowing the hazards, and knowledge of severe personal injury. The results indicate that there are gender differences in consumer product hazard perceptions. Implications for consumer education are briefly discussed.
Publication Details
- Source
- Proceedings of Interface 89
- Volume
- 6
Publication Type
Conference Papers / Proceedings
Research Topics
Consumer Product Safety