Guest Editorial: Psychology, marketing and warnings research: Bridging the gap between consumer theory and warning practice

Wogalter, M. S.
Cox, E. P.
Publication Year: 1998

Citation

145.  Wogalter, M. S., & Cox, E. P. III (1998). Guest Editorial: Psychology, marketing and warnings research: Bridging the gap between consumer theory and warning practice. Psychology & Marketing, 15, 615-619.

Publication Details

Source
Psychology & Marketing
Volume
15
Pages
615-619

Publication Type

Journal Articles

Research Topics

Warnings & Risk Communication

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