Methods and procedures in warning research (Chap 3)
Publication Year:
2006
Citation
277. Smith-Jackson, T. L., & Wogalter, M. S. (2006). Methods and procedures in warning research (Chap 3). In M. S. Wogalter (Ed.) Handbook of Warnings (pp. 23-33). Mahwah, NJ: Lawrence Erlbaum Associates.
Abstract
This chapter reviews some of the basic research methodolo- gies used to investigate warning effectiveness. Selected studies are used as examples to describe how specific methods are im- plemented. Although some results are discussed, the goal is to focus on the methods used to achieve the results. This chapter is organized based on the information processing stages of the Communication-Human Information Processing (C-HIP) frame- work (Wogalter, chap. 5, this volume). The stages and typical assessment methods include (a) attention switch and mainte- nance stages, using eye tracking, response time, and looking behavior; (b) comprehension/memory, using recall and recog- nition tests; (c) attitudes, beliefs, and motivations, using subjec- tive and self-report measures. Issues including operational defi- nitions, subjective measures, and validity/reliability in warning effectiveness studies are discussed.
Publication Details
- Source
- Handbook of Warnings (pp. 23-33). Mahwah, NJ: Lawrence Erlbaum Associates
- Pages
- 23-33
Publication Type
Book Chapters
Research Topics
Warnings & Risk Communication