Warning source (Chap. 8)
Publication Year:
2006
Citation
265. Cox, E. P. III, & Wogalter, M. S. (2006). Warning source (Chap. 8). In M. S. Wogalter (Ed.) Handbook of Warnings (pp. 111-122). Mahwah, NJ: Lawrence Erlbaum Associates.
Abstract
This chapter describes the role and characteristics of the source in determining the effectiveness of communications to re- ceivers. It begins by reviewing the various parties who may serve as a warning source and considers how a manufacturer should go about recognizing when warnings are necessary as well as how to go about disseminating effective warnings. A re- view Is presented of research on the characteristics of a warning source that make it more effective. Inconsistencies in research findings are discussed and two relatively recent theories of per- suasive communications are presented as a means of resolving these inconsistencies. The chapter concludes with recommen- dations for further research.
Publication Details
- Source
- Handbook of Warnings (pp. 111-122). Mahwah, NJ: Lawrence Erlbaum Associates
- Pages
- 111-122
Publication Type
Book Chapters
Research Topics
Warnings & Risk Communication