Direct-to-consumer (DTC) prescription drug advertising on television and online purchases of medications

Vigilante, W. J.
Mayhorn, C. B.
Wogalter, M. S.
Publication Year: 2007

Citation

299.  Vigilante, W. J., Mayhorn, C. B., & Wogalter, M. S. (2007). Direct-to-consumer (DTC) prescription drug advertising on television and online purchases of medications. Proceedings of the Human Factors and Ergonomics Society, 51, 1272-1276.

Publication Details

Source
Proceedings of the Human Factors and Ergonomics Society
Volume
51

Publication Type

Conference Papers / Proceedings

Research Topics

Health & Medical Human Factors

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