Direct-to-consumer (DTC) prescription drug advertising on television and online purchases of medications
Publication Year:
2007
Citation
299. Vigilante, W. J., Mayhorn, C. B., & Wogalter, M. S. (2007). Direct-to-consumer (DTC) prescription drug advertising on television and online purchases of medications. Proceedings of the Human Factors and Ergonomics Society, 51, 1272-1276.
Publication Details
- Source
- Proceedings of the Human Factors and Ergonomics Society
- Volume
- 51
Publication Type
Conference Papers / Proceedings
Research Topics
Health & Medical Human Factors
