The influence of pictorials on evaluations of prescription medication instructions
Publication Year:
1997
Citation
117. Sojourner, R. J., & Wogalter, M. S., (1997). The influence of pictorials on evaluations of prescription medication instructions. Drug Information Journal, 31, 963-972.
Abstract
, less visible ideas (eg, the pas- sage of time), while better designed and un- derstood pictorials tend to represent more concrete, or visible concepts (eg, no smok- ing). If pictorials are designed well and the concepts to be represented are not overly complex, however, the research suggests that pictorials can aid comprehension and recall (30-33). INFORMATION PROCESSING THEORY In a literature review, Levin and Lesgold (34) summarized approximately 20 experiments on picture-text learning, and describe the ef- fects of supplementing text with pictures as being "positive, potent, and pervasive." Levin (35) suggests that combining pictures with text results in the following positive functions:
Publication Details
- Source
- Drug Information Journal
- Volume
- 31
- Pages
- 963-972
Publication Type
Journal Articles
Research Topics
Health & Medical Human Factors