269.  Kalsher, M. J., & Wogalter, M. S. (2006). Influence of presentation modality on communication of pharmaceutical risk information in direct-to-consumer (DTC) television commercials. In R. N. Pikkar, E. A. P. Koningsveld, and P. J. M. Settels (Eds.), Proceedings of the XVIth Triennial International Ergonomics Association (pp. 5149-5154). Amsterdam: Elsevier (ISSN 0003-6870).

269.  Kalsher, M. J., & Wogalter, M. S. (2006). Influence of presentation modality on communication of pharmaceutical risk information in direct-to-consumer (DTC) television commercials. In R. N. Pikkar, E. A. P. Koningsveld, and P. J. M. Settels (Eds.), Proceedings of the XVIth Triennial International Ergonomics Association (pp. 5149-5154). Amsterdam: Elsevier (ISSN 0003-6870).

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