357. Wogalter, M. S., Shaver, E. F., & Kalsher, M. J. (2014). Effect of presentation modality in direct-to-consumer (DTC) prescription drug television advertisements. Applied Ergonomics, 45, 1330-1336.

357. Wogalter, M. S., Shaver, E. F., & Kalsher, M. J. (2014). Effect of presentation modality in direct-to-consumer (DTC) prescription drug television advertisements. Applied Ergonomics, 45, 1330-1336.

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